Sheffield is an amazing place, with amazing people and massive potential growth for investment. What we need to do though, is get out there and tell people about it.
Stories are much richer and more powerful communication tools than slogans or straplines. Sheffield is a city of extraordinary stories. What we need is your help to find and tell them.
Tell us your story!
Email mysheffieldstory@creativesheffield.co.uk
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Sheffield-based firm ITM Power has unveiled a home refuelling system and hydrogen-powered car.
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Professor of robotics and artificial intelligence at Sheffield University, Noel Sharkey takes a look at WALL-E
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The work of Sheffield Homes gained international recognition when it was selected to feature in a Japanese teaching programme.
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Sheffield Hallam University student Phil Bridge, 21, has created a cardboard bike that can be recycled, in all senses of the word.
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Marina Lewycka, a Sheffield Hallam university lecturer, proves it's never too late to pursue a novel career path
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In a city of well-kept secrets, the recipe for Henderson's Relish is one of the oldest and most closely-guarded.
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Or should we say, Mark Herbert of Warp Films has!
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Not very practical if it rains, you might think.
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Silicon Valley may be the home of the computing industry, but there's a company in Sheffield challenging the business model of the large PC producers.
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A team led by Sheffield University is close to cracking a problem that medical science has struggled with for decades.
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Sheffield people are smarter. How else do you explain the city's position as a global leader in neurosurgery?