There's as much depth as there is breadth in the Sheffield skills market. With a recruitment pool of around 1.3 million people of working age within an hours' drive of the city you have a lot of people and a lot of skills to choose from. In addition, Sheffield's two universities create around 12,000 graduates each year, and the city is an extremely attractive location for students to stay in.
On top of that, salary rates can afford to remain competitive at around 10-15 per cent lower than the national average across a broad spectrum of jobs.